Be Inspired: This Boomer Girl Designs Activewear For Post 50 Women

life after 50, baby boomer women, boomer womenIt’s Women’s History Month and March 8th is International Woman’s Day. According to Women@Forbes, economists and academics agree women entrepreneurs are an under-tapped force that can rekindle economic expansion. In fact, based on the 2012 U.S. Census, women own 36% of all businesses,  ‒ a jump of 30% over 2007.

This week, I’m delighted to feature an interview with a post 60 female entrepreneur from San Diego (who I might add was originally from New Jersey). Her name is Jacqueline Hook and she is the creator of Tenáz Athletics. A 62-year-old fitness fanatic (and mother to three grown children and grandmother to five), Jacqui has emerged from years of chronic back pain to enjoy all  manner of physical activity, from surfing to yoga to flying trapeze. She has run two full marathons and 13 half-marathons, all in her fifties and sixties, and recently set state and national records for powerlifting. No wonder she started an activewear company!

Tenaz Activewear; activewear for post 50 women; female entrepreneurs; Jacqueline Hook

Jacqueline Hook started an activewear company during her life after 60.

Enjoy our conversation. Hope you will be inspired by Jacqui’s story.

Q: What prompted you to start a new business during your life post 60?
Jacqui: “I was prompted by a feeling that had been gnawing at me for months. Last year I had reached 25 years at my corporate job— wonderful company, awesome people, great leadership—but the work wasn’t getting my creative juices flowing anymore. I remember this particular day when I was working from home, gazing out the window and sighing, when it occurred to me that I was craving the energized feeling I get when I’m in a creative flow. It was like needing air to breathe. Then it hit me, this idea of starting a business. In that moment I made the decision, like flipping a switch, and I perked up with excitement.” Continue reading