This week I spoke with Ann Hoffman Ruffner, founder of Wayfinding Women, a connecting, coaching and travel company for women. Ann shared her own post 50 transformation journey with me and discussed how she is empowering women worldwide to realize their dreams, live joyfully, and positively transform their world. I think you’ll enjoy learning about Ann, her company, and her upcoming retreats for women.
Q: Tell me a little about your background?
A: “I am considered a connector, a change facilitator, a creator, so to speak, of an experiential sisterhood of empowered and joyful women.
In addition to my 30 years as a therapist, I have 20+ years of extensive leadership experience as an educator and administrator in mental health. In 2007, I co-founded a nonprofit organization, The Partnership for Mental Health, Inc. For the past 8 years, I have served as president of this organization, leading the collaborative of 30+ organizations from the SW Ohio and Northern Kentucky region in educating our communities and reducing the stigma surrounding mental illness as well as increasing awareness and understanding of suicide prevention.
I have been a lifelong advocate for women’s safety and well-being.”
Ann Hoffman-Ruffner is founder of Wayfinding Women
Q: What is Wayfinding Women and why did you create your company?
A: “Wayfinding Women is the connecting-coaching-travel company I created after deciding to leave my work as a therapist and administrator in 2014. I decided I wanted to create joyful experiences of connectedness where women are inspired and supported to discover and celebrate their gifts and purposes to better serve themselves and the world.
Throughout my adult life, Shari Biesboer, —my BFF since we were both four-years-old —and I have gone on what we call WW’s (Women’s Weekends/Weeks). These getaways helped us manage the demands of our hectic lives by allowing us to recharge, connect with one another, and reconnect with the truest version of ourselves. We always came back stronger and better women.
During one of these getaways in 2011, we began talking about how we wished to share this experience with other women, to create trips that would allow them to feel all the joy we do from friendship, travel and time to reflect.
Women participate in cooking classes as part of Wayfinding Women self care retreats.
The year we both turned 50, we went to Europe. While there, Shari and I talked more about the idea. We were reading Finding Your Way in a Wild New World by Martha Beck, a Harvard professor turned life coach (and made famous by Oprah). We related to her holistic approach and concepts of “Wordlessness” and “Oneness.” It spoke of the ancient art of “wayfinding” and seemed to call me to a new purpose. Continue reading